"FDS International has reinforced its interpretative and reporting skills with the appointment of two senior research associates in its London office. Nanda Marchant re-joins the company, having left for Barclaycard, where she reshaped the customer satisfaction research department and held other senior marketing positions. At FDS she will strengthen the company[base ']s qualitative offering, adding end user and agency perspective to her experience as a client. Keith Page also joins the company to working with director Michele Silber on large ongoing quantitative programmes and other consumer research projects."

(I developed the CATI [Computer Assisted Telephone Interviewing] system which FDS used for BT's Customer Satisfaction Measures project -- probably the largest Market Research survey in the UK. An early version of ABC was used for some analysis, including interviewing statistics on up to 100,000 records/month.)

7:13:38 PM   comments []