An article in the San Jose Mercury-News says that WiFi at
McDonald's isn't catching on, and that many people are skeptical that
there's enough demand to justify rolling it out to more locations.
I think that if they're timid, they'll doom it to failure. WiFi at
McDonald's needs to be just like the Big Mac sandwich -- a standard
menu choice at any location. When I'm traveling, I'd definitely stop at
McDonald's to get online (and buy some fries and a coke) provided that
I know wireless access is going to be available. When only 10 of 30,000
locations offer it, as is the case today, I won't consider McDonald's
as an option.
I was in Austin recently and every day I walked 5 blocks to
Schlotzsky's Deli in order to use their Cool Cloud network.
I probably walked by other public access points without knowing it, but
Schlotzsky's got my business because every location in Austin has WiFi
access. I will go out of my way for the service, but only if I know
it's going to be there. C'mon McDonald's -- you've got a golden
opportunity on your hands. But you gotta be brave enough to go for it.
Imagine a whole generation of customers who see the Golden Arches and
say "Cool, a McDonald's. Pull in, I've gotta send some email."
8:00:58 AM 
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