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Frank, Steve -
You need a commercial hook. Look seriously at the "businessizing"
movement. Tom Peters is a big evangelist for turning each team into a
professional service business, and each individual into someone who
works like a professional consultant. His "Brand You" books and seminars
call for personal CRM, personal marketing, etc.
Right after email, klogging is the tool of choice for those with a
businessized attitude. It makes you more effective with internal
customers. Along the way, you share knowledge painlessly, and develop
your reputation among the folks who can advance or retard your career.
It is not about investing in some ethereal, academic, corporate exercise
in mental masturbation, evaporating in a few quarters.
Klogging is selfish.
Fun. Practical. Distinctive.
A force multiplier.
A time saver.
Career insurance.
If you're not klogging now, you're putting your job at risk. Do you
remember people who were the last to get fax and email? Staying
disconnected puts you and your department at a professional
disadvantage. Klogging is like this. Can you afford not to klog?
1:39:53 PM Google It! 
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