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"Hiler warns that blogs and corporations probably won't be a good mix. But blogs should be a natural fit for small businesses. 'They put up a website that you can’t tell is run by a couple of passionate people . . . It looks very professional, and they pay designers to make the website seem as though it’s run by a huge company. I think that’s a huge mistake. A small company’s only advantage, often, is that it truly cares…. [But] that doesn’t come through in the web site.'"
"Blogging then, or at least some version of personal publishing, may help create a true connection between small companies and their customers. Business with a well- established sales cycle who want to 'increase deal flow' or attract 'better educated' customers should consider blogs, Hiler said. (Yes, I know, this isn't new, we're in Cluetrain territory. But most companies still don’t get it.)"
" . . . small businesses need to get involved in the personal publishing sector. I think that’s going to happen with weblogs becoming a more integral part of marketing. Weblogs are all about two people making a connection. Corporations, by their very nature, are an abstraction going away from the individual. Once weblogs start becoming a core tool in a small business marketing toolkit, then personal publishing becomes a real industry . . . "
11:09:44 AM Google It! 
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