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. . . a much larger trend: the move towards a simplified, decentralized approach to collecting and distributing information. In other words, a K-log.
. . .
Weblogs, at their core, are simple tools for the collection of information. Because the architecture behind the scenes is explicitly built to encourage linking, publication of posts and sharing of relevant information, once that information is collected it is easily distributed throughout the organization.
. . .
By automating the distribution of the information, it reduces the need for individuals to remember to visit sites of interest to them – and ensures that relevant data will find its way to people who need it.
1:56:36 PM Google It! 
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