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Wednesday, September 18, 2002
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Would you like fries that that?
Product placement comes to The Sims. Intel and McDonald's have paid millions to have their products appear in the next version of The Sims.
Detailed terms of EA's multimillion-dollar deal were not available but it will allow Intel's familiar jingle, its product logo, and computers using its Pentium 4 processor to appear in the game.
Players in the game also will be able to buy a McDonald's kiosk and sell the company's branded food products, earning "simoleans," the game's currency. Eating that food will also improve their standing within the game.
Link
Discuss [Boing Boing Blog]
3:31:01 PM 
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© Copyright 2002 deeje.
Last update: 2002-09-18; 15:32:13.
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