from the new media grok newsletter, i found this site
where the author talks about a new model for organizing businesses around change. Here's a quote:
"Thinking like a direct marketer, the obvious thing to do was to test every possible script (for the phone) and online presentation that made sense. Along those lines, stealing a technique from the great direct marketers of our time, the other smart strategy was to test books before you wrote them. Call a thousand people or run a thousand online ads and see if the book you had in mind was going to sell. If it did, hurry up and write it. If not, go on to the next idea."
What's interesting is that this whole site looks like an implementation of this very idea. I bet he's still writing the book!
9:25:46 AM 
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