http://radio.weblogs.com/0100877/categories/animation/ Thoughts and reviews of animation technologies and digital actors Copyright 2002 deeje Wed, 18 Sep 2002 22:31:53 GMT http://backend.userland.com/rss092 deeje@pacbell.net deeje@pacbell.net http://radio.weblogs.com/0100877/categories/animation/2002/09/18.html#a492 <a href="http://boingboing.net/#85464729">Product placement comes to The Sims</a>. Intel and McDonald's have paid millions to have their products appear in the next version of The Sims. <blockquote> Detailed terms of EA's multimillion-dollar deal were not available but it will allow Intel's familiar jingle, its product logo, and computers using its Pentium 4 processor to appear in the game. <p> Players in the game also will be able to buy a McDonald's kiosk and sell the company's branded food products, earning "simoleans," the game's currency. Eating that food will also improve their standing within the game. </blockquote> <a href="http://www.msnbc.com/news/808819.asp">Link</a> <a href="http://www.quicktopic.com/boing/H/iBah4JbQJRm5">Discuss</a> [<a href="http://boingboing.net/">Boing Boing Blog</a>] Boing Boing Blog