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Wednesday, February 13, 2002 |
Personalized Results: Exploring The Future Of Google
"Google is now in the position to take their search engine to another level that can make them soar even higher than their competitors. A lot of speculation has arisen in regards to what lies ahead in Google's future. A few of the speculations are how and when Google will display personalized results."
"The basis of this paper is to examine a few of the methods that Google might employ in their system of providing personalized results. The reason why these methods are examined in great detail is because last year Google acquired a company, Outride,Inc., who researched heavily into personalizing data."
Some fascinating ideas, including the idea of personalized recommendations displayed while a user is surfing. How about the ability to choose between recommendations from everyone or authoritative recommendations from librarians? Or how about librarian recommendations integrated into our online catalogs?
9:06:35 PM 
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Quova upgrade pins down AOL users. "The Redwood City, Calif.-based company is releasing GeoPoint 4.0, software that identifies the geographic location of Web site visitors down to the country, state and city level. The technology maps IP (Internet protocol) addresses--which are used to route signals over the Web to an individual's computer--with new depth, according to the company. 'Clearly, in terms of digital content distribution, the technology becomes very important to assigning and getting the right kinds of information to the proper and authenticated users. For example, music distribution,' Mike McGuire, research director at GartnerG2." [at News.com]
Interesting. I don't think they'll ever fully get the mapping down, but I wonder if this type of technology can be integrated into library vendors' software for automatic authentication to our databases and online catalogs.
8:23:41 AM
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Comments by: YACCS
© Copyright 2002 Jenny Levine.
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