That's What I Want
"No single service has a catalog of music from all of the major record labels. Until there is DRM standardization and a sea change in industry attitudes, users will have to patronize more than one service to get an unabridged selection of artists. That means consumers are asked to pay for a service that might carry only half of their favorite artists, or to pay several monthly bills just to have access to the musicians they like. Not surprisingly, many users are unwilling." [at New Architect, via Tomalak's Realm]
This article is an excellent primer explaining why the online music services are failing, covering everything from Digital Rights Management (DRM) to usability issues.
"According to Pew, in the last year, of the users who were asked to pay for something that used to be free online, 50 percent found free online alternatives. Thirty six percent stopped getting the service online, and only 12 percent paid for it. Subscription service providers need more. They must offer a unique value proposition to keep their audiences from walking out."
What amazes me is how many people take advantage of free online services but then forget about libraries. Granted we're not loaning out digital music yet, but I don't think we do a good enough job of marketing our computers, our video & DVD collections, our audiobooks, our CDs, and everything else you can get for free at your local library. Not to mention the free expertise.
Of course, that's nothing new and we say that every year, but now we have to figure out that digital service and delivery part, otherwise known as "shifting." Similar to the concerns raised in this article, we need to work closely with our vendors to make sure our services based on their products don't have that usability barrier that so many of our online catalogs currently have.
9:36:01 PM
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