Updated: 11/17/02; 8:27:16 PM
A Useful Addition
    Observations on Software - Markets, Technology, and Companies

daily link  Wednesday, October 9, 2002
Sony Gets 6% of Palm Source
Sony to Put $20 Million Into Palm Software. SAN JOSE, Calif. (AP) -- Sony Corp. agreed to invest $20 million Tuesday in Palm Inc.'s software division, which the handheld computer maker plans to spin off next year. By The Associated Press. [New York Times: Technology
10:37:39 AM  permalink 

Upside Shuts Down, Red Herring Retrenches
The NYT reports that Upside has followed Forbes ASAP into publishing oblivion by ceasing publication. Also, Red Herring has been sold to an investor and has seen staff shrink from 400 to less than 50. Data specific to Upside isn't at hand, but the entire tech publishing sector has seen ad pages - and consequently revenue - disappear. Pages for Red Herring are down nearly 70% year over year. 
9:29:09 AM  permalink 

Barrett: Clap Really Hard If You Believe
Intel chief talks up tech rebound. Craig Barrett, boss of semiconductor giant Intel, says the long awaited technology sector recovery is just around the corner. [BBC News | TECHNOLOGY
8:43:46 AM  permalink  source

Fear Of Spam Impacts Newsletter Effectiveness
"Legitimate e-mail is at war with spam, and spam may be the ultimate winner," said Nielsen Norman Group's Jakob Nielsen.

E-mail makes surfers emotional. E-mail marketing works[cedilla] say internet experts[cedilla] but spam could undermine their effectiveness. [BBC News | TECHNOLOGY

8:08:30 AM  permalink  source

Happy Birthday ThinkPad
IBM's ThinkPad turns 10. The computer maker's notebook design set a standard for other designers to follow. Where does it go from here? [CNET News.com
7:58:57 AM  permalink  source

NetIQ Snaps Up Pentasafe
Leaves the clock ticking for other smaller security vendors who need to be acquired, or risk being out-marketed by larger, more market-savvy competitors.

NetIQ to purchase PentaSafe for $255 million. Deal is latest example of consolidation in security software industry [InfoWorld: Top News

7:53:44 AM  permalink  source

Marketers Must Work To Ban Spam
With the amount of spam increasing exponentially - now representing 38% of all e-mail traffic, up from 8% last year - marketers who hope to continue to use email to communicate with customers need to act to help shape and define laws to control the deluge. You're going to get laws - if you don't get involved, you may not like the results.

Needed Now: Laws to Can Spam [Business Week: Technology

7:45:13 AM  permalink  source

Ballmer: Don't Need No Services...
MS chief Ballmer rules out services buys. No consulting arm? Shurely shome... [The Register
7:38:08 AM  permalink  source

Selling Security: Fear, Uncertainty, Doubt
This is all a bit like the movies in driver's ed where teachers attempt to scare young drivers into responsible behavior. Doesn't work any better when applied to security.

Tech Managers Say They Still Struggle To Show Value Of Security [TechWeb

7:29:49 AM  permalink  source

Tech Marketers Need To Embrace Branding
Futurist: Technology And Branding No Longer Strangers [TechWeb
7:20:45 AM  permalink  source


Copyright 2002 © Dale Gardner