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Strategy
Competing with brains, not brawn
Wednesday, October 9, 2002
Competing with brains, not brawn
Wednesday, October 9, 2002
Sony Gets 6% of Palm Source
Sony to Put $20 Million Into Palm Software. SAN JOSE, Calif. (AP) -- Sony Corp. agreed to invest $20 million Tuesday in Palm Inc.'s software division, which the handheld computer maker plans to spin off next year. By The Associated Press. [New York Times: Technology]
Fear Of Spam Impacts Newsletter Effectiveness
"Legitimate e-mail is at war with spam, and spam may be the ultimate winner," said Nielsen Norman Group's Jakob Nielsen.
NetIQ Snaps Up Pentasafe
Leaves the clock ticking for other smaller security vendors who need to be acquired, or risk being out-marketed by larger, more market-savvy competitors.
Marketers Must Work To Ban Spam
With the amount of spam increasing exponentially - now representing 38% of all e-mail traffic, up from 8% last year - marketers who hope to continue to use email to communicate with customers need to act to help shape and define laws to control the deluge. You're going to get laws - if you don't get involved, you may not like the results.
Ballmer: Don't Need No Services...
MS chief Ballmer rules out services buys. No consulting arm? Shurely shome... [The Register]
Selling Security: Fear, Uncertainty, Doubt
This is all a bit like the movies in driver's ed where teachers attempt to scare young drivers into responsible behavior. Doesn't work any better when applied to security.
Tech Marketers Need To Embrace Branding
Futurist: Technology And Branding No Longer Strangers [TechWeb]
Sony to Put $20 Million Into Palm Software. SAN JOSE, Calif. (AP) -- Sony Corp. agreed to invest $20 million Tuesday in Palm Inc.'s software division, which the handheld computer maker plans to spin off next year. By The Associated Press. [New York Times: Technology]
10:37:39 AM 
Fear Of Spam Impacts Newsletter Effectiveness
"Legitimate e-mail is at war with spam, and spam may be the ultimate winner," said Nielsen Norman Group's Jakob Nielsen.
E-mail makes surfers emotional. E-mail marketing works[cedilla] say internet experts[cedilla] but spam could undermine their effectiveness. [BBC News | TECHNOLOGY]
8:08:30 AM
NetIQ Snaps Up Pentasafe
Leaves the clock ticking for other smaller security vendors who need to be acquired, or risk being out-marketed by larger, more market-savvy competitors.
NetIQ to purchase PentaSafe for $255 million. Deal is latest example of consolidation in security software industry [InfoWorld: Top News]
7:53:44 AM
Marketers Must Work To Ban Spam
With the amount of spam increasing exponentially - now representing 38% of all e-mail traffic, up from 8% last year - marketers who hope to continue to use email to communicate with customers need to act to help shape and define laws to control the deluge. You're going to get laws - if you don't get involved, you may not like the results.
Needed Now: Laws to Can Spam [Business Week: Technology]
7:45:13 AM
Ballmer: Don't Need No Services...
MS chief Ballmer rules out services buys. No consulting arm? Shurely shome... [The Register]
7:38:08 AM
Selling Security: Fear, Uncertainty, Doubt
This is all a bit like the movies in driver's ed where teachers attempt to scare young drivers into responsible behavior. Doesn't work any better when applied to security.
Tech Managers Say They Still Struggle To Show Value Of Security [TechWeb]
7:29:49 AM
Tech Marketers Need To Embrace Branding
Futurist: Technology And Branding No Longer Strangers [TechWeb]
7:20:45 AM