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		<title>Kevin Malm: kSuperBowlCommercials</title>
		<link>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/</link>
		<description>My 2 cents on the important part of the Superbowl</description>
		<language>en</language>
		<copyright>Copyright 2004 Kevin Malm</copyright>
		<lastBuildDate>Sat, 17 Jan 2004 06:29:08 GMT</lastBuildDate>
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		<managingEditor>kevin@themalms.com</managingEditor>
		<webMaster>kevin@themalms.com</webMaster>
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			<description>This little diversion got much attention.&amp;nbsp; Since Google sends the world here looking for me, I suggest you step over &lt;A href=&quot;http://radio.weblogs.com/0102137/&quot;&gt;here&lt;/A&gt; or &lt;A href=&quot;http://themalms.com/&quot;&gt;here&lt;/A&gt;.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/11.html#a163</guid>
			<pubDate>Mon, 11 Feb 2002 19:27:42 GMT</pubDate>
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			<description>&lt;P&gt;So I got 9 out of 10 on the &lt;A href=&quot;http://www.fool.com/news/take/2002/take020204.htm?ref=prevreg#super&quot;&gt;Fool Super Bowl Ads Pop Quiz&lt;/A&gt;,&amp;nbsp;only missed one, this&amp;nbsp;cause I was so enthralled that Zeppelin fans are now the target audience of Cadillac,&amp;nbsp;apparently I missed the point of the spot.&amp;nbsp; &lt;/P&gt;
&lt;P&gt;Why did I do this well ? How can you score this well next year ? This is &lt;A href=&quot;http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/&quot;&gt;how&lt;/A&gt;.&amp;nbsp;This is one of the side benefits of blogging.&amp;nbsp; &lt;A href=&quot;http://scriptingnews.userland.com/2002/02/03#l576b5bffeb004b63119aca06f4575161&quot;&gt;Dave&lt;/A&gt; brought me lots of friends too, thanks Dave ! &lt;/P&gt;
&lt;P&gt;Also, we doubt there&apos;s truth to the rumour that AT&amp;amp;T/mlife.com having fallen flat on its face during the game with&amp;nbsp;its sorry&amp;nbsp;excuse for advertising&amp;nbsp;was seen outside the game handing out copies of &lt;A href=&quot;http://radio.userland.com/&quot;&gt;Radio Userland&lt;/A&gt; to one and all in preperation for next year ;-)&lt;/P&gt;</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/04.html#a132</guid>
			<pubDate>Tue, 05 Feb 2002 05:51:37 GMT</pubDate>
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			<description>&lt;IMG src=&quot;http://127.0.0.1:5335/images/patriotsChamps.JPG?folderView=1&quot;&gt;</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/04.html#a121</guid>
			<pubDate>Mon, 04 Feb 2002 06:31:36 GMT</pubDate>
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			<description>And close to last, looks like the wraps are completely off the terrorism thing as we are even doing antidrug.com terrorism spots.&amp;nbsp; Isn&apos;t is said that it has come to this to keep our kids off drugs ? this and Phillip Morris are definitely the lowlights today.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/04.html#a120</guid>
			<pubDate>Mon, 04 Feb 2002 06:27:42 GMT</pubDate>
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			<description>Best commercial without one spoken word ? M. Jeffrey Jordan or father of the year NOT.&amp;nbsp; Still a presence (present to the NBA and us too) as you said &quot;Michael ?&quot; and then felt good when it was him.&amp;nbsp; Wonder what his kids think ? Minus&amp;nbsp;3 points for abandoning your children to play basketball = 4.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/04.html#a119</guid>
			<pubDate>Mon, 04 Feb 2002 06:24:42 GMT</pubDate>
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			<description>Nascar comments, how about the annoying cars coming at you on the bottom during commentary after the game.&amp;nbsp; Does anybody watch this stuff ?&amp;nbsp; yes, they do and as long as they keep crashing they will keep watching.&amp;nbsp; Still way irritating.&amp;nbsp; Oh and Darrell Waltrip doesn&apos;t know how to hold the microphone to be on TV, this is so Nascary.&amp;nbsp; Nascary ? Is this Nass car ee&amp;nbsp;&amp;nbsp; or is it Na scary.&amp;nbsp; Thought the first but kind of like the second.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/04.html#a118</guid>
			<pubDate>Mon, 04 Feb 2002 06:21:22 GMT</pubDate>
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			<description>2nd Quizno&apos;s with the guillotine :-)&amp;nbsp; liked this too, odd as the first but it set up what was coming and then delivered = 7.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/04.html#a117</guid>
			<pubDate>Mon, 04 Feb 2002 06:17:56 GMT</pubDate>
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			<description>Chris Rock movie ? wow, remember what I was saying about Sam Jackson, is Chris Rock in this league.&amp;nbsp; Either way, I might even watch this one.&amp;nbsp; This is one of the few (2 ?) movie commercials which drew me in = 6.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/04.html#a116</guid>
			<pubDate>Mon, 04 Feb 2002 06:17:02 GMT</pubDate>
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			<description>M&amp;amp;M checks in, like this one, held my attention early as I tried to figure it out where it was going = 6.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/04.html#a115</guid>
			<pubDate>Mon, 04 Feb 2002 06:14:49 GMT</pubDate>
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			<description>Andy Richter show ? They&apos;ve got to be kidding, think we could get him to takle Connaan with him ? I way we dump both shows.&amp;nbsp; Andy = 1 (no too objective here).</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/04.html#a114</guid>
			<pubDate>Mon, 04 Feb 2002 06:12:43 GMT</pubDate>
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			<description>Wow, just checked the email, looks like some have been visitting, Thanks to those who were concerned that since the updates stopped I might have died.&amp;nbsp; No such luck :-)</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/04.html#a113</guid>
			<pubDate>Mon, 04 Feb 2002 06:08:42 GMT</pubDate>
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			<description>Digital technology mentioned earlier ? PVR, if you haven&apos;t a Personal Video Recorder by now get your behind out and get one now.&amp;nbsp; I use the Dish Player (it sucks but the idea is great).&amp;nbsp; You can get the DishPlayer, Tivo, Ultimate TV or Replay TV.&amp;nbsp; When I get behind on the commercials (or the game too occasionally in the 4th) you just back up a little.&amp;nbsp; When you get too busy typing to try to keep up, just push the pause button.&amp;nbsp;&amp;nbsp; I will rant on this here some day too.&amp;nbsp; Trust me once you get your hands on this technology you will be trying to rewind everything in your life from the TV to the radio to your wife when she asks for something and your watching the commercials.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/04.html#a112</guid>
			<pubDate>Mon, 04 Feb 2002 06:03:51 GMT</pubDate>
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			<description>A maniac, maniac on the floor...A guineapigiac, guineapig.....ah you&apos;ve seen it by now, liked this a lot Blockbuster = 7.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a111</guid>
			<pubDate>Mon, 04 Feb 2002 05:59:29 GMT</pubDate>
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			<description>Subway checks in, this is why Quizno&apos;s is spending a bunch of money here.&amp;nbsp; The old sandwich market is apparently very large.&amp;nbsp; Both these guys are making money cause most of the fast food folks are making us soooo fat.&amp;nbsp; Back to the commercial, Jared is here, it is amazing that this guy is now on the super bowl.&amp;nbsp; We actually recognize that this is Jared, go figure, this is a topic for another day.&amp;nbsp; Uh, back on topic, we give this one = 5.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a110</guid>
			<pubDate>Mon, 04 Feb 2002 05:57:39 GMT</pubDate>
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			<description>Nickelodeon ? or the owner of ? kept our attention well and the amusement park stuff used well = 6. Forgot to mention who&amp;nbsp; did this one, Universal Orlando.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a109</guid>
			<pubDate>Mon, 04 Feb 2002 05:53:03 GMT</pubDate>
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			<description>Another job site drops in, hotjobs.com, &quot;Find your fit&quot;, better than monster but not by a lot.&amp;nbsp; On a side note, being layed (sp ? laid ? layyed ? i hated this in english class) off at the moment, hotjobs kicks monster&apos;s behind.&amp;nbsp; As for the commercial = 5.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a108</guid>
			<pubDate>Mon, 04 Feb 2002 05:52:19 GMT</pubDate>
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			<description>Best movie clip yet and good tunes again with Queen for 40 Days &amp;amp; Nights.&amp;nbsp; Good tunes can carry not so good trailers = 6.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a107</guid>
			<pubDate>Mon, 04 Feb 2002 05:49:43 GMT</pubDate>
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			<description>Wow, now even Bud Light comes up from rock bottom, satin sheets is a step up, whoops back to the genious beer drinker stuff, out the window, nice touch = 4 (which for bud light is wayyyy up).</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a106</guid>
			<pubDate>Mon, 04 Feb 2002 05:48:14 GMT</pubDate>
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			<description>So hear comes this belly comercial, strarts big and jelly and progresses towards taught.&amp;nbsp; Huh ? mlife again ?&amp;nbsp; Hah, AT&amp;amp;T, it figures, only AT&amp;amp;T could possibly screw up this bad.&amp;nbsp; From the folks who took Excite from you comes mlife.com, millions in commercial with no web site = 5 only for the better bellies :-)</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a105</guid>
			<pubDate>Mon, 04 Feb 2002 05:46:59 GMT</pubDate>
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			<description>Its halftime :-)&amp;nbsp; U2 not super high on my list but Bono is a good guy, great performance, not last year with one of our national treasures (Mr. Tyler of course) but entertaining.&amp;nbsp; Other bests at midway are Paul McCartney and Terry Bradshaw.&amp;nbsp; Paul is looking awful Dick Clarky (face lifts and Grecian formula) but &quot;its been a hard day&apos;s night....&quot;</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a104</guid>
			<pubDate>Mon, 04 Feb 2002 05:44:31 GMT</pubDate>
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			<description>United Way with the big football dude again, looked like this one started in the first half but didn&apos;t finish, another good one, I chuckled aloud, wife says &quot;is this serious?&quot;, nah, liked it = 7.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a103</guid>
			<pubDate>Mon, 04 Feb 2002 05:41:14 GMT</pubDate>
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			<description>SBC Ameritech, too bad these guys technology and service are so far in the dumper since SBC got their hands on Ameritech, email guy worked for me, I liked it = 7.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a102</guid>
			<pubDate>Mon, 04 Feb 2002 05:39:35 GMT</pubDate>
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			<description>&lt;P&gt;OK, thanks to the wonders of digital technology, I just finished the game and I&apos;m back with the second half highlights only.&amp;nbsp; Quality of the commercials was way up in the second half.&amp;nbsp; I think most of these will come up in order but may be a bit off as I was taking notes :-)&lt;/P&gt;
&lt;P&gt;Also, spent a long time cleaning up my home page as the IE and Radio tandem are sssooooo slow.&amp;nbsp; I need to dig into the files which are generating this as I needed to remove post on my home page and figure on a Unix box I could do this with a couple scripts I&apos;m guessing.&amp;nbsp; On this Windows junk I haven&apos;t the tools, well not quite set up.&amp;nbsp; Back to the commercials.&lt;/P&gt;</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a101</guid>
			<pubDate>Mon, 04 Feb 2002 05:38:36 GMT</pubDate>
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			<description>Pizza just arrived, these commercials suck, thanks to PVRs its just barely halftime here, check back for the best of the second half but this real-time stuff&amp;nbsp;just ended.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a100</guid>
			<pubDate>Mon, 04 Feb 2002 01:41:55 GMT</pubDate>
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			<description>Fox 80s show, you have to admit that the Madonna looking girl in red makes you want to peak at this show ? = n/a</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a99</guid>
			<pubDate>Mon, 04 Feb 2002 01:37:20 GMT</pubDate>
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			<description>&lt;P&gt;Levi&apos;s liteweight jeans, man this guys legs are flying, better than Dockers but not by much. = 3.&lt;/P&gt;
&lt;P&gt;&amp;nbsp;&lt;/P&gt;</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a98</guid>
			<pubDate>Mon, 04 Feb 2002 01:36:37 GMT</pubDate>
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			<description>Monster checks in again, they are finding jobs for olympians (Olympians ?), they aren&apos;t finding jobs for many with the economy in the state its in, liked the use of red here but otherwise = 2</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a97</guid>
			<pubDate>Mon, 04 Feb 2002 01:35:35 GMT</pubDate>
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			<description>Kids, cigarrettes, just talk to them, Phillip Morris on saving our kids from their product.&amp;nbsp; There is nothing here which could keep me from giving them a big fat = 0.&amp;nbsp; I could rant on this later.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a96</guid>
			<pubDate>Mon, 04 Feb 2002 01:34:20 GMT</pubDate>
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			<description>Ty Law football player thanking the troops, maybe we should just replace all the comercials rated under 5 with these thanking the troups.&amp;nbsp; We do REALLY thank you !!!! = n/a</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a95</guid>
			<pubDate>Mon, 04 Feb 2002 01:21:52 GMT</pubDate>
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			<description>mlife.com, site is still not up, imagine how much money is going down the toilet here = 1</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a94</guid>
			<pubDate>Mon, 04 Feb 2002 01:20:44 GMT</pubDate>
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			<description>Dockers little black dress = 3.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a93</guid>
			<pubDate>Mon, 04 Feb 2002 01:19:56 GMT</pubDate>
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			<description>Budweiser, looking Bud Lighty, lady looking at cards held my attention for just a bit, knucklehead buying the 6 pack loses it = 2</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a92</guid>
			<pubDate>Mon, 04 Feb 2002 01:19:25 GMT</pubDate>
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			<description>Movie XXX, Samuel L. Jackson is the latest, he&apos;s in a new league with the rest of these boys. Not much else here = 3.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a91</guid>
			<pubDate>Mon, 04 Feb 2002 01:18:17 GMT</pubDate>
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			<description>Malcolm in the middle after the game = n/a</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a89</guid>
			<pubDate>Mon, 04 Feb 2002 01:13:13 GMT</pubDate>
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			<description>Cadillac, major music upgrade, this IS my generation, Zeppelin :-) they are actually showing a Cadillac pickup ? best tunes yet earns it = 6.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a88</guid>
			<pubDate>Mon, 04 Feb 2002 01:12:33 GMT</pubDate>
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			<description>Pepsi&apos;s back, Britney too, afraid I&apos;m not quite old enough to appreciate this generation.&amp;nbsp; For those who think young = 3.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a87</guid>
			<pubDate>Mon, 04 Feb 2002 01:11:02 GMT</pubDate>
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			<description>Visa....the official card of this, that and something else...blah, blah, blah = 2.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a86</guid>
			<pubDate>Mon, 04 Feb 2002 01:06:35 GMT</pubDate>
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			<description>New Lipton brisk, lots of stars, too many stars, puppets ? fire them = 2.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a85</guid>
			<pubDate>Mon, 04 Feb 2002 01:06:05 GMT</pubDate>
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			<description>Etrade halftime show, short, some kind of cat theme means points too = 4.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a84</guid>
			<pubDate>Mon, 04 Feb 2002 01:03:31 GMT</pubDate>
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			<description>United Way, big football player teaching in a pool, short, very short is good for 2 points = 3.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a83</guid>
			<pubDate>Mon, 04 Feb 2002 01:02:39 GMT</pubDate>
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			<description>Bruce Willis&apos; movie up now, boy we have them all, Bruce, Arnold, Mel, war flick, uninteresting = 2.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a82</guid>
			<pubDate>Mon, 04 Feb 2002 01:01:55 GMT</pubDate>
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			<description>Budweiser, no Bud Light crap, the Clydesdale&apos;s are beautiful, where is this going ? ahhhh....its headed for the WTC, I like this, if we are going to use NYC this is the classiest yet = 8</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a81</guid>
			<pubDate>Mon, 04 Feb 2002 01:00:58 GMT</pubDate>
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			<description>&apos;nother movie, Mel Gibson&apos;s turn, more interesting than the others which have popped up, August 2nd ? do they really think we&apos;ll remember this in August ? = 3</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a80</guid>
			<pubDate>Mon, 04 Feb 2002 00:57:15 GMT</pubDate>
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			<description>mlife again ? imagine the money their paying and they haven&apos;t even got the website up ? and their abusing frogs too = 1.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a79</guid>
			<pubDate>Mon, 04 Feb 2002 00:56:11 GMT</pubDate>
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			<description>H &amp;amp; R Block, boring,&amp;nbsp; did I mention that they are&amp;nbsp;telling you at Dominick&apos;s grocery store checkout that you can get 10% off your taxes with your receipt ? yikes.&amp;nbsp; = 2.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a78</guid>
			<pubDate>Mon, 04 Feb 2002 00:55:13 GMT</pubDate>
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			<description>Grant Wistrom thanking the armed forces.&amp;nbsp; This is probably the best money we&apos;ve ever spent.&amp;nbsp; We&amp;nbsp;all thank you&amp;nbsp;!!!!! = n/a.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a76</guid>
			<pubDate>Mon, 04 Feb 2002 00:50:13 GMT</pubDate>
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			<description>Yahoo with a talking dolphin ? I still don&apos;t understand how we are left with this and Excite belongs to Iwon.&amp;nbsp; What is the world coming to ? You get 2 points for the fish = 2.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a75</guid>
			<pubDate>Mon, 04 Feb 2002 00:47:04 GMT</pubDate>
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			<description>Whoops, missed another Bud Light commercial, same stuff different commercial = 2.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a74</guid>
			<pubDate>Mon, 04 Feb 2002 00:44:45 GMT</pubDate>
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			<description>mlife.com again ? nice tatoo, &quot;what is mlife ?&quot;&amp;nbsp; sure can&apos;t tell and it looks like they didn&apos;t get the site up = 3.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a73</guid>
			<pubDate>Mon, 04 Feb 2002 00:43:40 GMT</pubDate>
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			<description>&apos;nother movie, Collateral Damage, Arnold&apos;s terrorist flick, looks like we&apos;ve recovered as they pushed this out because no one in their right mind would pay to advertise terrorists for months, now they paid millions.&amp;nbsp; Only in America :-)&amp;nbsp;&amp;nbsp;&amp;nbsp; The movie ? who cares = 3.</description>
			<guid>http://radio.weblogs.com/0102137/categories/ksuperbowlcommercials/2002/02/03.html#a72</guid>
			<pubDate>Mon, 04 Feb 2002 00:41:17 GMT</pubDate>
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