Friday, May 23, 2003

Trying Technology Painlessly. This is Part 2 of an Antarctica-biz-strategy piece I'm running here because I think these issues are pretty ubiquitous; Part 1 is about Business Intelligence, so called. This piece talks about how tough it is to sell software these days, and why, and a marketing idea we've cooked up to try to remove the risk from buying software, which I think ought to work well beyond our patch of turf. (Warning: kind of corporate, but I think a lot of people are facing the same issues.)... [ongoing] 4:29:08 PM    comment []

Business Ignorance. This is the first of a two-parter on the information landscape out there in the real world, driven by some strategy thinking we've been doing about our product and how to sell it. In this part, I survey the “Business Intelligence” landscape (it's bad). In Part 2, the question is: how to get people to try new technology in tough times? (Warning: kind of corporate, but I think a lot of people are facing the same issues.)... [ongoing] 4:26:31 PM    comment []