Wednesday, October 25, 2006

Hollywood Digital Conference The first two days of the Digital Hollywood conference have been very very interesting. This is a high energy conference with a lot of smart aggressive folks. That being said, more than once, I feel like it's the dotcom boom déjà vu all over again. It's that same manic mindset with lots of postulating, visionarying, and venture capital looking for a home. However, this time around, at least some of what is discussed has actually been delivered and money is being made. Required reading is The Long Tail. The Long Tail is the It Term and the frame of reference for this conference. The Long Tail has been on my book pile for the past few months. With not a lot of forethought, I decided to read it just before this conference - I thought it might be referenced once or twice and I wanted to be hip to what was going on. Lucky decision on my part. Perhaps my favorite session so far was the Mobile Music session. Very bright articulate folks. My notes from that session consisted entirely of quotes: "There are two long tails. One consisting of consumers. The other consisting of a multitude of businesses. Some of those businesses have VC funding. Some have no funding at all - they're true startups." "There are companies that think they are businesses but they're really features that need to be bought by businesses." "Walk into a Starbucks next year, hear a song you like, punch a button, and the song is downloaded on to your next gen iPod." "Apple is the big gorilla. They go to Starbucks and say, 'This is what we want to do.' and Starbucks says 'Where do you want the transmitter?' "A device hears a song you might like, the phone buzzes you and says 'Hey you might like this song, do you want me to find out more?'" "The film industry has leapfrogged the music industry in terms of rights management. "The environments/markets/niches that do the most infringing are the ones that should be embraced the most." "Anyone who can make money complaining, is going to complain." 8:15:00 AM    comment []

© Copyright 2006 Stephanie A. Kesler. Last update: 10/25/2006; 8:17:14 AM.