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Monday, May 06, 2002
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The Creativity of the Useless Class:
But the newest idea, and the one that I'm most excited about, is a third level of free video on demand. Why don't we go to CBS or ABC or NBC, and say, "Would you like your local or national newscast to be available anytime the consumer wants it after the original broadcast — and leave the commercials in. Why not give it a shelf life for the rest of the day? If I'm "60 Minutes" or "NBC Nightly News," why don't I want people to have more access to the show? I've already made it. All my costs are fixed. This way I get more people to watch the ads.
Brian Roberts, billed as "The Next Mogul of Cable TV" by the New York Times.
7:48:20 AM
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© Copyright
2002
Tom Matrullo.
Last update:
6/2/2002; 5:28:43 PM.
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