Blogging Goes Corporate
This article in Wired profiles the use of weblogs by Macromedia product managers for customers that I wrote about last week.
Note the informal weblog cluster that includes a developer/customer: "Hall has his own blog, and he often links to the Macromedia blogs, and they link to him, and others link to all of them -- creating a community of Flash blogs that the company says addresses the needs of its customers."
And note the process by which cream rises to the top: "The important items -- the best Flash examples, the most interesting tips, the most pernicious bugs -- are passed through the developer community at blog-speed, which can be quite fast. The unimportant stuff isn't passed around as quickly -- which of course is just how it should be."
Griff Wigley 3:04:42 AM 
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