Wednesday, September 04, 2002

Blogads.  This is not the answer to revenue generation from weblogs.  As blogging becomes more mainstream, more people will read them through aggregators than directly.  Advertising or any other revenue channel will have to support this.  I don't see how the banner ad model will work through aggregators.  Perhaps by delivering only a synopsis through your feed, and requiring visitors to come to the site and view the ad in order to see the full article.  I'm more inclined towards subscription and micropayment models, but the financial component of these hasn't been worked out yet. 11:36:35 AM