Andy King's new book is out. Web Site Optimization.
Not for normal bloggers.
Site designers. HTML and CSS template designers. Javascript coders. Photoshoppers. Marketing folks. People who pay hosting bills (mediabloggers). People who care about the cost of servers, rackmounts, and webapp scalability.
My traffic went up when I followed these principles. I need to do it again (darn it) so pages load fast on a dial-up and so my site feels fast enough to be interactive. I didn't know you could optimize CSS but it should have been obvious that you can optimize JavaScript.
Dear CIO/CTO, optimize when things are quiet because you won't have time when things pick up.
By the author of one of the first news aggregators.
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