(SOURCE:"hbwt")-
Yes, I can and will Napsterize my knowledge! <quote> Can You Napsterize Your Knowledge? Can you:
- Become an information resource in your industry? How can you externalize internal company knowledge and experience?
- Write an article on how to select a company like yours? Position your company as one that is looking out for customers? best interests by helping them with the selection process, instead of one who just wants to hand out a brochure?
- Fill your website with articles, book reviews, links to other resources, events lists, etc. around your specialty? Can you invite others to submit their suggestions for these areas as well?
- Package your knowledge to make it distributed easily?
If you answered yes to any of the above questions, you can Napsterize your knowledge. Keeping all of your company?s knowledge bottled up inside your company does not help customers and prospects understand and evangelize your core offerings. Napsterizing your knowledge widens the information portal to your customers. It can build stronger ownership of your product or service, thereby making it easier for customers to share with colleagues, who eventually become prospective customers. </quote> [
Roland Tanglao: KLogs]