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We've always said that privacy is like tailoring. If you want a perfect suit, you have to let a tailor probe around in spots usually reserved for a spouse's touch. Without that sort of intrusion, you may as well just buy the thing off the rack. People who have never worn a hand tailored suit may not understand the extraordinary differences in fit and feel. Be assured, the intrusion is usually worth the return.
That doesn't mean that we want everyone groping us trying to make their products fit.
In a solid article (from the Direct Marketing - DM - perspective), Lee T. Capps, a CRM pro now working for Revere, makes the case that better customer service can be provided by merging and sharing CRM data between companies. Of course, consumer choice and participation gets short shrift in the discussion, that's the perspective of a DM pro.
Yes, we'd like Safeway to better understand our needs (right now they're just tracking what we bought, not what we came for and couldn't get) and, yes, we want things that fit better in general.
But, we want to decide which tailors we let stick their hands into our crotch. We're protective down there.
CRM technology will migrate rapidly into the Labor Market. The combination of blogs, CRM and solid human networking skills will be the model of Human Capital Acquisition over the next century.
Observing the dynamics of CRM in the consumer markets with a critical eye on the relationship between choice and privacy is a critical element of developing effective systems.
(Privacy Digest alerted us to the article) Related Info?. 
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