Sippey: [...] imagine similar functionality on the iPod: when you sync your catalog with iTunes, the device uses iSync to fetch new content to insert into the iPod UI: headline news, sports scores, weather reports...as well as promotional content for the Music store, quick surveys, email program opt-ins, third party ads, etc. Give the user the ability to opt out of the marketing content, of course, but provide micro-incentives like Amazon.com's nickel-incentive trivia program towards song purchases at the Music Store [...]
Kottke: [...] the suggestion of it makes me want to hop on a plane to SF and strangle the responsible party. I see ads when I pee. I pay to watch ads at the movie theatre. Most television programming is filler for advertising (which explains why most of TV sucks). Many magazines are mostly advertising. MTV is 100% advertising. The Post-It Notes on my desk are from Barclay's Capital. Clothing without prominent advertising printed on it is getting difficult to find. I am marketed to and advertised to everywhere I go. [...]
Jason's got a point. Nothing is sacred anymore. Maybe never was. But truth is we are advertised and marketed to in every corner of what are supposed to our private lives. Hell, I can't even take a piss in peace at my favorite sushi bar because there's some LDC screen touting the latest trendy alcoholic beverage or cat food -- I just couldn't tell the video quality was so poor and the audio unbelievably muffled. To be fair, the logo was recognizable. It was alcohol.
I think there's merit in Sippey's ideas. And as Jason notes, it's likely inevitable. But I think then it's up to the advertiser or even the media "owner" to try or dictate a standard of advertising or messaging that is creative, unobtrusive but yet offers value and return on investment for that advertisers. A tall order, I know. If not, you can bet that once again our personal lives will be hijacked by advertising and we will be left with empty and sacred-free souls.
8:09:30 PM permalink | | trackback disabled due to spam
Hallelujah! According to this story that broke in the New York Times today, Admiral John M. Poindexter is resigning his post as Director of the Pentagon's Information Awareness Office. This man has been a menace to the Bush Administration since his appointment las February. Just another old salt who should lay down and whither away. We'll see.
7:50:42 PM permalink | | trackback disabled due to spam
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