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Wednesday, August 14, 2002

Klogging Roles

Phil Wolff categorizing the skills needed to start and maintain a klog effort. His last point, klogging/blogging can improve your marketability, may be the most important in this time of economic stress. Those who put what they know front and center, in a way that is valuable and helpful to the audience, have taken a good first step to positively differentiating themselves from the crowd.

But this changes the nature of the blog -- certainly between personal and professional blogs. I'm not sure yet just how personal is enough, how much is too much, how little is too terse. Something to watch as both the medium and the users mature.

Klogging Roles.. I forsee several klogging roles.
  1. Catalyst. Alpha blogger. Someone who klogs well, leads by example, provokes and inspires others to join a klogging community. If you've used Blogtree, naming your inspirations, you know what I mean.
  2. Coach. The person who helps newbies, builds internal FAQs, nurtures laggards, acknowledges great posts. Soft skills, communication and social skills, are not evenly distributed. The coach helps everyone join and get better. Chief metablogger.
  3. Armorer. Works with IT to develop configs, scripts, integration with enterprise apps and messaging services. Power macros. Engaging templates. Technologist and architect.
  4. Practice leader. Informal leaders of subcultures in larger organizations. The one in legal who drives the whole department to start klogging. The rep in the Cincinatti sales office who gets her colleagues to start customer-specific blogs. Watch for lists of like-minded colleagues. They may also connect to like-minded communities at suppliers, customers, and the wild blogosphere.

Mix and match.

Recruit for excellence in one or more.

Hire ringers if your community is large enough.

One other point: I beleive (without hard numbers) that blogging and klogging can improve your personal marketability. I'm exploring this at Bloggers for Hire. Suggestions welcome. [a klog apart]


Checklist for Klog Startup -- Add to Intranet Tools

References from Phil Wolf and John Robb on getting starting with klogging.
A startup checklist..

John Robb

I just finished some documentation on Radio UserLand for K-Loggers.  I am going to include how to set up a Radio Community, more concepts about K-Logging best practices, and other tips soon.  Let me know what you think.

How to spend your first half-hour. Not so much for kloggers but for anyone. I'm working on a version of my own, something to use when I sit down and walk a blogging virgin through their first experience. 

Important: Deliver and celebrate moments of joy early and often.   

[a klog apart]


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