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Friday, July 19, 2002

Triangulating on Shared Knowledge

Today John Robb made a thought-provoking post on Yahoo! Groups: K-Log and it should be passed along. The essay he refers to really hit home given some of the research and study I'm currently doing, and it is well worth reading. There is much good thought taking place right now on how to bring people within a business together on both emotional and intellectual levels. I think the scandals rocking corporate America have a lot to do with that. [...more]

Making Companies Human

A nice complement to today's thoughts on klogging and business strategy.

Weblog as the interface to a person.
Time for people. Paolo Valdemarin: Time for people. "Time for anonymous companies is over, we have all had enough, it really looks like it's time for people, time for weblogs." [Jake's Radio 'Blog]
Also this comment by Paolo:
I have had a company web site for about the last 7 years, but I have never received much feedback from it. Since I have opened my blog I'm receiving lots of messages from people all over the world. This is happening because they perceive the weblog as the interface to a person, while the company site belongs to a faceless entity, even if for some of those 7 years, behind that company web site there was only one person: me. [emphasis added]

If you start connecting the dots between the weblogs and k-logs space with the recent books such as Free Agent Nation , Bobos in Paradise, and The Rise of the Creative Class you can see the acceleration of a fundamental shift in the relation between employer and employed.

Pay attention; it will affect you.

[McGee's Musings]

Building Business Relationships via the Blog

If you read only one post today, make it this one. This post from Rick came across my aggregator and triggered my thinking. When I put it with the post from Jim and the essay from John I wound up seriously "Triangulating on Shared Knowledge".

Put Your Business Where Your Blog Is.

Just put together a few thoughts on how blogs serve as business relationship-builders. I now have a couple examples of this blog leading directly to business relationships that are playing a significant role in sales opportunities. Those relationships would not have existed but for the blog.

While leads me to a new mantra: put your business where your blog is.

[tins ::: Rick Klau's weblog]

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