Customers tell you something each time they take an action on your Web site. If you don't develop expectations of what actions visitors should take, you can't optimize your site properly. Develop persuasion scenarios that allow you to pinpoint and optimize based on your assumptions. If visitors aren't doing what you thought they would, find out why. Analyze where the pitfalls are, then develop new scenarios. [ClickZ]

11:14:16 PM

categories: Web Analytics

 

Websidestory ramped up the feature set of its HitBox Web analytics tools and unveiled this week the latest version as HBX, HitBox Version 10. HBX will replace both HitBox Enterprise and HitBox Commerce services. [InfoWorld: Top News]

ClickZ reports: “Email firm IMN claimed dibs on being the first company to launch a syndication tracking service for publishers employing the Really Simple Syndication (RSS) standard. RSSAds made similar claims two weeks ago, although its application hasn’t yet launched.” [ Via MarketingWonk ]
By meryl@lockergnome.com (Meryl). [Lockergnome’s RSS Resource]

11:56:29 PM

categories: Radio Fun, Web Analytics

 

Coremetrics, WebSideStory Debut New Offerings [ClickZ]

11:42:42 PM

categories: Web Analytics

 

The core of every search engine marketing (SEM) campaign is the keyword list. It's the foundation of a paid search campaign and the key to organic (unpaid) search engine optimization (SEO). Having an ever-growing, ever-adapting keyword list and using keyword data to tune a campaign are critically important. That's why keyword and keyword phrase research and enhancement are worth revisiting as the SEM landscape evolves. [ClickZ]