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Saturday, February 19, 2005Web Analytics Trade Group Formed
Web Analytics Trade Group Formed [ClickZ News]
Several well-known players in the Web analytics business have joined to create the Web Analytics Association (WAA), a non-profit organization designed to bring together end users, vendors, consultants, and educators to share information and promote the nascent industry.
"One of the main goals of the association is to go ahead and bring what is a small and fragmented industry to more awareness of the value of Web analytics and measurement," said Bryan Eisenberg, co-founder of consulting firm Future Now, who is the WAA's first chairman. (Eisenberg is a long-time columnist for ClickZ Experts.)
Putting Web Analytics To The Test
Putting Web analytics to the test. What do enterprises ask of Web analytics packages? Here's a list of requirements vendors most often see in RFPs (requests for proposals). These specs formed, in part, the testing checklist for this roundup and can help you decide what's most important in your solution. [InfoWorld: Business]
Chart Your Web Site's Success
Chart your Web site's success. In the late 1990s, Web analytics packages did a respectable job crunching server logs and uncovering broad Web site trends such as page views or user clickstream behavior. Today the focus has shifted to business reporting -- pinpointing the effectiveness of promotional campaigns, measuring ROI, and analyzing processes -- and to delivering those facts to content owners in a clear manner so that the appropriate corrective measures can be put into motion. [InfoWorld: Business]
Trouble in RSS Paradise?
I mentioned earlier that we activated RSS feeds at work. I referred our stakeholder to a vendor for implementation before I went on vacation. I hope I don't regret the decision.
I let our stakeholder consider them because the vendor:
- has an RSS analytics approach that speaks well of their vision
- already "has a clue", instead of having to purchase one
- was priced acceptably
- has a non-trivial showcase customer
- can use another well-known corporate client
- is local
- can be replaced by inhouse implementation if they screw up
- "yadda, yadda" - Seinfeld
Thursday, February 17, 2005RSS Feed Customization: Audio Interview With Mark Carlson, SimpleFeed
RSS Feed Customization: Audio Interview With Mark Carlson, SimpleFeed. RSS feed customization could become one of the hot RSS topics in the near future, but right now there are just too few companies doing it … and too few providers offering RSS feed customization solutions.
By rss_feedback@lockergnome.com (Rok Hrastnik). [Lockergnome's RSS & Atom Tips]
Wednesday, February 16, 2005Tips on RSS Marketing, Online PR and SEO
Tips on RSS Marketing, Online PR & SEO. I just recently interviewed Lee Oden, a search engine marketing and PR expert, on using RSS for search engine positioning, as well as on online PR and little-known search engine optimization tactics.
By rss_feedback@lockergnome.com (Rok Hrastnik). [Lockergnome's RSS & Atom Tips]
Tuesday, February 15, 2005RapidFeeds.com Launches its RSS Publishing Service
Choices choices choices ... RapidFeeds.com Launches its RSS Publishing Service. RSS is becoming all about choices. End-users can choose from dozens and dozens of different RSS aggregators, and it’s becoming very much like this in the RSS publishing solutions market. It would seem that “almost every” company is starting to see opportunities in the RSS space, and it remains to be seen how many are actually going to achieve more than marginal market penetration. This week, the free RapidFeeds (Beta version) hosted web-based RSS publishing solution joins the market.
By rss_feedback@lockergnome.com (Rok Hrastnik). [Lockergnome's RSS & Atom Tips]
Monday, February 14, 2005RSS Metrics: Audio Interview with Stuart Watson, Syndicate IQ
RSS Metrics: Audio Interview with Stuart Watson, Syndicate IQ. In this audio interview, Stuart Watson reveals not only what publishers, advertisers and direct marketers can do with RSS metrics, but also shares some excellent RSS marketing strategies and his views (and tips) on the future of RSS advertising and tracking.
By rss_feedback@lockergnome.com (Rok Hrastnik). [Lockergnome's RSS & Atom Tips]
LinkShare, WebSideStory Integrate Web Analytics
LinkShare, WebSideStory Integrate Web Analytics. While more often than not, mergers are perceived as a really bad thing for consumers. It is just the way people perceive it I suppose. However, when I heard the news about LinkShare and WebSideStory, I was pleasantly surprised to learn that their coming together in a partnership will not hurt consumers so much as give them some options they might not have had otherwise. Sounds like a great move for all involved...
By rss_feedback@lockergnome.com (Matt Hartley). [Lockergnome's Web Developers]
And The Winner Is ... Linkshare!
And the winner is ... Linkshare!. I was not necessarily surprised to see that Linkshare had decided to partner with a web analytics vendor to provide greater depth in reporting, but I must admit the timing on announcing a relationship with Omniture and WebSideStory... [Eric Peterson]
Friday, February 11, 2005Eric Peterson on WebSideStory acquisition of Atomz
Thoughts about WebSideStory's acquisition of Atomz. Just in case you haven't heard, WebSideStory announced ... they're acquiring Atomz and using Atomz Search and Atomz to build out something they call the "Active Marketing Suite" ... WebSide [also] soft-launched a bid management application ... [Eric Peterson]
ClickZ on WebSideStory acquisition of Atomz
WebSideStory Acquires Atomz [ClickZ News]
Web analytics provider WebSideStory has acquired site search and Web content management provider Atomz for $39 million in cash and stock. Atomz' applications will join WebSideStory's HBX Analytics and a new pay-per-click bid management product in the Active Marketing Suite of products.