Don't wake the sleeping giants. If Microsoft or Google take a serious interest in web analytics, the existing vendors are toast.

• What a day in the web analytics market! [Eric Peterson]

WebTrends is a solo act again. Some say this will make them more nimble. Will this really make them more responsive to customers? Improve technical support? Fix problems with basic functionality? Although I hope so, I'm not holding my breath.

• WebTrends to Go It Alone [ClickZ]
• WebTrends spun back out from NetIQ [Eric Peterson]

Study results from the fine folks at MarketingSherpa

Article::Audio Special: MarketingSherpa's Eyetracking Study Results - Downloadable Presentation + Slide Deck.
Discover how the human eye is "hardwired" to view Web pages, especially promotional campaign landing pages. Roughly 50% of people who click to your page leave in under eight seconds, so design and copy to catch the eye is mission critical to improving your conversions.[Marketing: Case Studies & Know-How from MarketingSherpa]

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categories: Web Analytics

 

Study: Consumers Delete Cookies at Surprising Rate. Nearly 40 percent of Internet users delete cookies from their primary computers on at least a monthly basis, according to a study by JupiterResearch. The finding has big implications for advertising and marketing firms that depend on cookies for tracking and targeting. [ClickZ]