Online Data-Gathering Tools
Brian Teasley talks about new Online Data-Gathering Tools in his ClickZ article. 

---

Questions for Analytics-Driven Marketers
Zachary Rodgers, from his Questions for Analytics-Driven Marketers article:

Analytics, the bedrock of interactive marketing, is fraught with complications. Some are generalized, affecting all marketers. Examples include the reported increase in the rate of Web cookie deletion and the universal problem of how to sort through a glut of data. In most cases, though, the problems of reporting and measurement are as unique to each marketer as the objectives...

 

---

Thoughts on an Omniture IPO
Eric Peterson, in his article Think Omniture is going public soon? John Hummer sure thinks so ... mentions a piece spotted by one of his readers. 

---

The Cookie That Would Not Die
Eric Peterson's post Cookies, cookies, cookies! mentions a study with another cookie viewpoint.

More interesting announcements regarding our often-cited report on the decline of cookies today including a soon-to-be-released report from the Atlas Institute (owned by AtlasSolutions who provide all kinds of marketing and measurement solutions to online marketers) that disputes our findings ...

 

---

Cookie Controversy Continues
Eric Peterson's article What is as unavoidable as death and taxes? discusses the cookie-related FUD thrust upon an unsuspecting public.

I found an interesting, if not somewhat disconcerting, article in the San Francisco Chronicle this morning about tax sites and web analytics titled "Now taxes really can bug you". In the piece, David Lazarus reports about the ubiquity of tag-based analytics (e.g., the web bug) on tax prep sites like Intuit's TurboTax or H&R Block. Both sites are using hosted analytics and JavaScript page tags for reporting, Intuit uses Omniture's SiteCatalyst, H&R Block uses WebTrends SmartSource...

 

---

Falk Ties into Site Analytics

Falk Ties into Site Analytics
To provide its clients with more detailed post-click ad tracking, Falk eSolutions has joined WebSideStory's Stream API partner program...
[ClickZ News]

 

---