Measure This! No Ruler Required.
The voluble Eric has something to add ...
From Eric Peterson at JupiterResearch:
I was reading David's assessment of Paul Miller's write-up on my report on Content Syndication and RSS: Justifying Content Syndication in a Measurement Void and I do, in fact, have a flow of speech at the ready (not wanting to let David down.)
Advancements to Help Analyze Your Data
From Brian Teasley at ClickZ:
If you ever used Microsoft Excel to produce graphs, I have some great news. That news is one of two items I want to cover today regarding technology advancements that help you analyze customer data.
Web Analytics: The Best Job of All?
From Jason Burby at ClickZ:
A friend of mine recently pointed out a Web analyst's job shares many characteristics of the best jobs listed in a recent article on CareerJournal.com, The Wall Street Journal's executive career site. The article uses six primary factors to judge occupations: income, stress, physical demands, outlook, security, and work environment.
I/Pro Acquires Accrue
From Zachary Rodgers at ClickZ:
I/PRO Corporation has acquired the technology and customers of Accrue. The deal adds a new analytics product to I/PRO's suite of Web site auditing tools.
Retention Marketing: What Have You Done for Me Lately?
From Heidi Cohen at ClickZ:
Some marketers assume once they drive customers to their site and acquire contact information, the job is done. In reality, you must create a site customers want to return to. For many online marketers, retaining existing customers is at least as important as acquiring new ones. To maximize revenue, you must engage new customers as soon as possible to start building a long-term relationship. It's cheaper to retain current customers than to gain new ones.
Using Predictive Models, Part 3
From Brian Teasley at ClickZ:
This is the last of a three-part series that started with defining predictive models and how marketers can use them. Part two discussed recency, frequency, and monetary (RFM) models, as well as CHAID models. Today we'll move on to regression and other more "advanced" models.
Competitive Intelligence: What You Don't Know Can Hurt You
From Heidi Cohen at ClickZ:
True competitive intelligence requires understanding how diverse audiences perceive your company. These audiences include customers, prospects, suppliers, distributors, competitors, and financial markets. To keep abreast of market activity influencing your business, start by understanding how your company is viewed as a whole, as well as how your brands, products, pricing, and customer experience are seen.
eMetrics Summit Highlights
From Jason Burby at ClickZ:
... a master list that outlines the 22 issue themes that came up.
Pre- and Post-Launch Online Ad Campaigns Tracking
From Enid Burns at ClickZ:
Three methodologies demonstrate the ability to match pre-campaign audience plans with post-campaign ad serving in a paper published by DoubleClick. The company commissioned research from ComScore Media Metrix, Nielsen//NetRatings, and Interactive Market Systems; each firm used separate methodology to track the success of a particular campaign.