The art of the auction has come to Searchville. You may not know it, but deep behind the scenes on many search engines there are myriad bidding wars underway that determine which sites come up first in the search results. Two companies that have perfected this bidding model are Overture and Search123, both of which are bent on commercializing the search space.
I recently talked to the chief executive of Search123, James Beriker, and he explained the bidding process to me. I'll post a boiled-down version tomorrow.
8:03:45 PM 
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