It's fair to say that Web services have plenty of work to do before they even begin to live up to the hype. Instances of Web services in action — whether slashing costs, hoisting profits, or enabling the ultra-lean and super-nimble corporation — seem few and far between.
Of the few, none really demonstrate the kinds of ingenuity or creativity that marked the early (and equally hyped) days of the Web. Most are straightforward enterprise application integration (EAI) projects.
EAI may be interesting to some, but it just doesn't do it for me.
To find truly innovative applications of Web services technology, you have to stop looking in corporate IT departments, and start paying attention to the geeks.
The techno-blogs are buzzing these days with clever initiatives that utilize open APIs from Google, Amazon, eBay and growing list of others.
Most of these cyber-contraptions are silly, even useless. None is even close to any sort of commercial application. But that's not the point.
It took a critical mass of "outsiders," fiddling around with e-mail and HTML, to kick-start the Web. The same thing is happening with Web services, as the development community has begun using XML and SOAP (or its substitutes) to exploit IT and business processes in new and appealing ways.
Google's API in particular is generating much of the activity. On the silly and useless side of things try Google Smackdown, where you can compare the relative popularity of two keywords in a single search. (Note: Google references to Dave still outnumber references to "Osama" by more than 10 to one.)
You'll probably find the Googlematic a more useful tool. This handy little application lets you query Google, as well as receive a subset of the results, via MSN and AOL instant messenger. Just send an IM to Googlematic, and the rest is magic.
The most interesting use of the Google API I have seen is the Touch Graph GoogleBrowser. It queries Google's similar pages database to visually represent complex linkages between Web pages. In other words, it helps you to "see" the Web. The GoogleBrowser has been heralded as a breakthrough in the presentation of associative information, and a social networking killer app.
Other initiatives grabbing attention tap into the considerable IT power of Amazon.
Delicious.org, for one, maps the live playlist of an independent Seattle radio station onto Amazon's CD catalogue, resulting in a new kind of retail organization.
Bookwatch trolls the blog universe for Amazon references, which it then compiles in a linked Top 10 list.
In a variation on the GoogleBrowser (which is open source), the Amazon Vista browser draws on Amazon's collaborative filtering application to graph associations between products, based on buying patterns of customers. Amazon, a persistent innovator in its own right, never thought of that.
I expect the next wave of grassroots Web services innovation will see the development community experiment with combinations of these elemental Web Services. Think of it as open source — or maybe Lego — raised to the level of business design. With a little imagination, we can imagine snapping together processes from Google, Amazon and eBay into intriguing new structures. Not all of them will be useful or even stable at first. Evolutionary forces will sort the winners from the losers.
I also expect to see more and more Web-based services, like MapQuest or ePinions.com, publish open APIs in order to capitalize on this eager and highly capable innovation engine.
Among economists there is growing recognition of the crucial role users play in the supply of ingenuity, from the design of mountain bike components to modules in computer operating systems.
The early users of the Web, the stereotypical computer geeks, drove its evolution through innovation.
Now, they're interested in Web services. Best keep an eye on them.
Dave Cosgrave works for Digital 4Sight (formerly The Alliance for Converging Technologies), an international consulting, research and education organization based in Toronto. He is also co-author of Chips & Pop: Decoding the Nexus Generation. He can be reached at dcosgrave@digital-4sight.com