Target Remakes the Pill Bottle - sensibly and beautifully [New York Metro 4/18/2005 via Gizmodo, Boing Boing 4/19/2005] The standard-issue amber-cast pharmacy pill bottle has remained virtually unchanged since the second World War. An overhaul is finally coming, courtesy of Deborah Adler, a 29-year-old graphic designer whose ClearRx prescription-packaging system debuts at Target pharmacies May 1.

1. Easy I.D. The name of the drug is printed both on the top and side.
2. Code red. The bottle is Target’s signature red color - and a symbol for caution.
3. Information hierarchy. Most important information (drug name, dosage, intake instructions) above the line, less important data below.
4. Flat sides for readability; Upside down to save paper.
5. Green is for Grandma. Different colored rubber rings for each family member.
6. Info card that’s hard to lose tucked behind the label.
7. Take “daily.” Avoids the word "once" on label, since it means eleven in Spanish.
8. Clear warnings. Revamped the 25 most important warning symbols.

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