Go see how "Dr. Weinberger and Doc Searls sum up a whole bunch of stuff in one big site: World of Ends: What the Internet Is and How to stop Mistaking It for Something Else."
Their joint site is the best example of 'team webblogging' I have seen. What an awkward expression, 'team weblog' -- it may prove to be the "horseless carriage" of our time. Quick, someone say... How shall we call this kind of thinking and writing together??
Whatever we call it, we can see a quality of thought, and perspective that their 'team blogging' (brrrrrr) produces. Yes, of course, each author is individually a great writer... but isn't the writing in their co-written pieces somehow, uhhh...'more better' thinking and expression?
We can see another 'hallmark' of their weblog-cum-site: It is being done recursively over time, in the context of communities and discourses; Doc Searls points out, "Where Cluetrain was the work of four authors, World of Ends gathers the wisdom of many more: Reed, Burton and Isenberg, to name just three."
'A World of Ends' even features a 'version number', or actually a 'date of last update'.
Does the excellence of these pieces foreshadow a way we will accomplish work together?
A customer appreciates a custom fit, by definition: at least I do. As producers, can we now shape our work over 'lasts-of-ideas': Like the lasts over which shoes have been crafted for customers throughout history?
'A World of Ends' is sufficiently excellent to be spawning conversation and thought, at the Ends of the World, from where it continues to spring. /D
7:34:45 PM 
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