Myth-ing link A partial followup for my Healthcare Myths and Near Truisms.
*Healthcare is just like any other business. This actually is partially true and I should remove it from the 'myth' list. What has hurt the industry is that we did not embrace solid business practices for the longest time because we were about saving lives/Death is to be avoided at all costs, etc. But like other things we have went too far towards the business orientation in trying to catch up. Let me tell you about an effective healthcare system: A community of providers, support staff and patients all focused on real interactions that will improve health. And finances CAN be balanced in.
*Dealing with patients is the same as CRM for the customers. What is the bottom line in healthcare?? If we are successful we won't see our patient anymore, right? I am not saying we disregard customer relations. I am saying that as soon as we approach it applying a CRM template it dehumanizes what is one of the most rewarding exchanges of any industry I know. Patient Advocates are really organizational representatives implementing a campaign? You want the Advocate as a bulldog in your yard as the patient, not some guy interested in improving relations. Patients can tell the difference I assure you.
*Healthcare is NOT a business. See thoughts on item #1. Look at the financial architecture of a not-for-profit hospital. Or consider the NHS. Or JCAHO accreditation. Then tell me that healthcare is not a business. You better believe that, at a minimum, financial impacts are the 500 pound gorilla in the room.
*Cost is not an object. (related cry: Whatever it takes to make the patient well). Hmmm. Managed Care. How can we look at ourselves in the mirror and say these statements?
--I want to focus on the other three myths in a separate blog because they deserve full explanation.
11:32:06 PM 
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