Tuesday, March 25, 2003

Pacifica It's saying nothing new to say that people buy SUV's because the engender a sense of personal security. I can personally testify to a longing for a Toyota Landcruiser for just this reason. And it's nothing new to say that it's a security of the individual that's at odds with the security of the country (increased fuel consumption) and at odds with the security of drivers of smaller vehicles. But is all this bunk and the reason people really like SUV's is because those are the vehicles that have been most effectively presented to them by advertising campaigns. It will be interesting to see the effect of the emerging "cross" vehicle category (Chrysler Pacifica, for example), based on a car platform, with some of the attributes of an SUV but more of the attributes of a station wagon. As security is to SUV's, what deep desires can be associated with these vehicles? 7:56:38 AM    comment []

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