Context Analysis
The application is definitely not new. Marketers and intelligence analysts have long used the study of discussion of terms in the written and electronic media to see where the public and opinion leaders were going. Besides, aren't the tools from Daypop, Metalinker, Blogdex, Technorati and Google already providing us such information?
Harbingery, cont'd.
Ready to have your blogs data mined? An excerpt:
Kleinberg suggests that the method could be applied to weblogs to track new social trends. For example, identifying word bursts in the hundreds of thousands of personal diaries now on the web could help advertisers quickly spot an emerging craze. [The Doc Searls Weblog]
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