Sunday, January 19, 2003


Blogs to influence opinion leaders...

More on PR and Blogging. Phil Gomes sends this interview on how public relations folks should deal with bloggers. Interesting stuff.... [Dan Gillmor's eJournal]

I have seen lots of discussion on various blogs of how the medium could influence the masses.  But, the interview posted by Gillmor points to the importance of blogs read by opinion leaders.  If you read Linked, you would know that the opinion leaders are the hubs of the social networks that reach the masses.  Blogs become a key link in the dynamic social network.  Something to consider when you are targeting an audience.


8:04:07 AM