Tuesday, November 05, 2002

JohnLawlor.com blog only :::::::

Google U Launches "Google U" In the hopes of teaching advertisers the power of keyword advertising, Google has launched Google U, a three-hour workshop on how the company's cost-per-click advertising can pay off. The free workshop, slated to run on Nov. 14 in San Jose, hopes to lure potential customers by offering an advertising credit (and light refreshments) for their time. Google instructors will teach students how to design a search-based advertising campaign using Google's AdWords. Is Google U right for you? Yes, if: You're interested in getting more traffic to your website You like to have total control of your advertising program You want your marketing to show measurable ROI You're in charge of advertising decisions in your company Google has looked to steal the thunder of industry stalwart Overture with its AdWords Select program that allows advertisers to only pay for click-throughs. Google has replaced Overture on AOL, EarthLink and AskJeeves. Pay-for-performance advertising has already established a solid foothold in the Internet advertising market, accounting for 25 percent of online ad spending this year, according to Jupiter Research, which is a division of internetnews' parent company. By 2007, pay-for-performance ad spending is forecast to take up 34 percent. see what Google thinks! . :::::::

Are Weblogs (blogs) legitimate business tools? "Yes" writes Bill Keaggy of Network World on 11/04/02. Blogs have many uses in today's business environments. Using Weblogs in your business environment can increase employee communication and knowledge, save time and resources, and build reputation and confidence. We're not talking server logs here; the Weblogs we're talking about are topical, frequently updated Web pages powered by knowledgeable contributors. Drop the notion of blogs as vanity sites for high school diarists and time-wasting black holes made by wannabe writers. Blogs can be anything. It's up to you to make them useful. see what Google thinks! . :::::::

	Friday, November 01, 2002

The art of the blog [ComputerUser.com] :::::::

One step forward for email users... New Outlook doesn't call graphic, sound or video files in the preview window. [List-News.com] Not only will this feature stop a convenient way of spammers confirming active email addresses but, maybe it will stop emailers erroneous practice of counting every ping from an email client as an "open." [JohnLawlor.com] see what Google thinks! . :::::::

Subject Lines that Compel US E-Mail Users to Open Permission-Based E-Mails, by Gender, September 2002 (as a % of respondents) [eMarketer] The winners-- Compelling News for men (69% Discount offers for women (64%) :::::::

Blog to Court: Check Your Facts [Microcontent News Headlines] When attorney Howard Bashman noticed a small error in the footnote of a 5th Circuit appellate court opinion, he quickly noted it on his weblog. The next day, Judge Jerry Smith, who wrote the opinion and also happens to be a reader of Bashman's blog (PDF), fixed the error in an amended version. The judge e-mailed Bashman, personally thanking him for bringing the mistake to his attention. :::::::

	Thursday, October 31, 2002

The Web Services Scope - Issue 17, 9/16/2002 - Let's Do this Thing. (September 2002) In this issue, we begin our look at the challenges and opportunities facing IT organizations as they embark upon the systematic adoption of web services technologies. In the Spin, we notice the increasing emphasis put on integration capabilities by packaged application vendors. Finally, we put J2EE architecture provider Wakesoft into the Spotlight. [Web Services Articles from The Stencil Group] :::::::

	Wednesday, October 30, 2002

test to spam blog, homepage, johnlawlor.com :::::::

test 2 jl, spam, emailmarketing :::::::

	Friday, October 18, 2002

McDonald's Chipotle Restaurants Revamp Site & Email Campaigns to Maximize Viral Pass-Along [MarketingSherpa Case Study] Dan Fogarty, Director Propaganda & Manipulation (yes that is his real title), for McDonald's hip burrito chain Chipotle, received far more customer email from the chain's Web site than anyone ever expected. Fogarty explains, “Customers were begging to get on an email list, they wanted to be notified of store openings and special events. It was like they were saying, please spam me.” “We knew there had to be a positive way to tap into and strengthen the relationship with customers emailing in again and again.” :::::::

Google's Gift to Email Marketers by John Lawlor The mantra of direct and e-mail marketing has long been “test, test, test.” But testing takes planning, time and money. While testing may not be as costly as running a campaign using an opt-in rental list that draws a low response, it is still costly. As e-mail response rates decline, the importance of testing increases. see what Google thinks! . :::::::

16 October 2002 Google keeps on growing [Internet Magazine] 1. Google 55.1% +1.9% 2. Yahoo 20.6% +0.2 3. MSN Search 9.4% +0.3 4. AOL Search 3.5% +0.6% 5. Terra Lycos 3.0% -0.7% 6. Altavista 2.4% -0.4% 7. Ixquick 1.7% -0.5% :::::::

© Copyright 2002 John Lawlor 561-750-8095
email: john at johnlawlor.com .
Last update: 11/5/2002; 2:46:20 PM .