Friday, October 18, 2002

McDonald's Chipotle Restaurants Revamp Site & Email Campaigns to Maximize Viral Pass-Along [MarketingSherpa Case Study] Dan Fogarty, Director Propaganda & Manipulation (yes that is his real title), for McDonald's hip burrito chain Chipotle, received far more customer email from the chain's Web site than anyone ever expected. Fogarty explains, “Customers were begging to get on an email list, they wanted to be notified of store openings and special events. It was like they were saying, please spam me.” “We knew there had to be a positive way to tap into and strengthen the relationship with customers emailing in again and again.” :::::::

Google's Gift to Email Marketers by John Lawlor The mantra of direct and e-mail marketing has long been “test, test, test.” But testing takes planning, time and money. While testing may not be as costly as running a campaign using an opt-in rental list that draws a low response, it is still costly. As e-mail response rates decline, the importance of testing increases. see what Google thinks! . :::::::

16 October 2002 Google keeps on growing [Internet Magazine] 1. Google 55.1% +1.9% 2. Yahoo 20.6% +0.2 3. MSN Search 9.4% +0.3 4. AOL Search 3.5% +0.6% 5. Terra Lycos 3.0% -0.7% 6. Altavista 2.4% -0.4% 7. Ixquick 1.7% -0.5% :::::::

© Copyright 2002 John Lawlor 561-750-8095
email: john at johnlawlor.com .
Last update: 11/1/2002; 9:34:27 PM .