Tuesday, November 05, 2002

JohnLawlor.com blog only :::::::

Google U Launches "Google U" In the hopes of teaching advertisers the power of keyword advertising, Google has launched Google U, a three-hour workshop on how the company's cost-per-click advertising can pay off. The free workshop, slated to run on Nov. 14 in San Jose, hopes to lure potential customers by offering an advertising credit (and light refreshments) for their time. Google instructors will teach students how to design a search-based advertising campaign using Google's AdWords. Is Google U right for you? Yes, if: You're interested in getting more traffic to your website You like to have total control of your advertising program You want your marketing to show measurable ROI You're in charge of advertising decisions in your company Google has looked to steal the thunder of industry stalwart Overture with its AdWords Select program that allows advertisers to only pay for click-throughs. Google has replaced Overture on AOL, EarthLink and AskJeeves. Pay-for-performance advertising has already established a solid foothold in the Internet advertising market, accounting for 25 percent of online ad spending this year, according to Jupiter Research, which is a division of internetnews' parent company. By 2007, pay-for-performance ad spending is forecast to take up 34 percent. see what Google thinks! . :::::::

Are Weblogs (blogs) legitimate business tools? "Yes" writes Bill Keaggy of Network World on 11/04/02. Blogs have many uses in today's business environments. Using Weblogs in your business environment can increase employee communication and knowledge, save time and resources, and build reputation and confidence. We're not talking server logs here; the Weblogs we're talking about are topical, frequently updated Web pages powered by knowledgeable contributors. Drop the notion of blogs as vanity sites for high school diarists and time-wasting black holes made by wannabe writers. Blogs can be anything. It's up to you to make them useful. see what Google thinks! . :::::::

© Copyright 2002 John Lawlor 561-750-8095
email: john at johnlawlor.com .
Last update: 11/5/2002; 2:46:11 PM .