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Monday, February 24, 2003 |
Nielsen has launched a 1.0 million plus "MegaPanel" research service in which internet users agree to let embedded Nielsen software track their on-line web use and e-commerce activity [in exchange for contest prizes, etc.]
Here's an article about it in InternetNews.com: http://www.internetnews.com/IAR/article.php/1587681
4:02:59 PM 
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What are Dot-Spots?
3:36:39 PM
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December 2, 2002 - Nielsen and Ucentric announced a deal on audience measurement software''. Here's how Nielsen described the deal...
"Nielsen Media Research and Ucentric Systems announced today an agreement to create television audience measurement software that will track usage of personal video recorders on multiple television sets. Many digital set-top boxes will be powered by Ucentric Multi-TV PVR applications. Under the agreement, Nielsen software will be integrated into the Ucentric system. This will enable Nielsen to collect tuning, recording and playback information from every TV set in the home connected to the Ucentric system."
12:09:27 PM
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Nielsen's Feb 20, 2003 press release announced a seven year agreement with NBC to provide audience measurement services. The release also referred to a "digital encoding sytem" as follows:
"The agreement also builds on a strong engineering foundation between the two companies. NBC has agreed to implement Nielsen’s digital encoding system to be used in Nielsen’s new metering system for producing television ratings. The new Active/Passive metering system will be introduced in 2004. In sample homes, the A/P Meter will identify programs, stations and networks from electronic codes embedded in programs at the distribution source. NBC and Nielsen engineers will work closely together as new digital distribution systems come to the market."
11:55:52 AM
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© Copyright 2003 Douglas L Ross.
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