Monday, March 03, 2003

Consolidation In The Advertising Research Ranks http://www.thearf.org/Webpages/press-release/p4_1voice.htm 9:56:14 AM    comment []

Advertising Spending Looking Up A number of sources have begun to predict improved advertising spending trends in 2003 / 2004. Here are a few examples: AdAge reporting on study by Morgan Anderson Consulting http://www.adage.com/news.cms?newsId=37265 AdAge informal survey of ad executives http://www.adage.com/news.cms?newsId=37229 AdAge reports on forecasts by Interpublic and Zenith Optimedia http://www.adage.com/news.cms?newsId=36705   9:14:10 AM    comment []