Tuesday, March 04, 2003

Cable vs Broadcast Advertising An interesting article in Cableworld about the difference between Broadcast Network and Cable Network advertising rates. Among other things, Cableworld points out that cable advertising CPM's are half that of the Networks in prime time... "According to Nielsen Media Research's Monitor-Plus service, which measures ad spending in all major media, buyers spent $21.10 to reach each 1,000 viewers in the key 18-to-49-year-old demographic (called cost-per-thousand, expressed as CPM in agency jargon) during prime time on broadcast, compared to $10.60 on cable." 12:08:59 PM    comment []

Television Week Links To Television & Media Sites Pursuing the new Television Week publication's website [formerly Electronic Media] I discovered this useful television / media links page. http://www.tvweek.com/links/index.html 11:43:01 AM    comment []

Game Show Network Working With GoldPocket On One-Screen ITV TV Week.com is reporting that the Game Show Network is looking to do interactive applications in the one-screen [as apposed to two-screen TV/PC approach] to take advantage of all the digital settop boxes that are already deployed.  http://www.tvweek.com/technology/030303gameshow.html 11:36:59 AM    comment []

NYT On The Liberty Comcast QVC Deal Liberty's Malone and Comcast Set to Weigh Future of QVC. John Malone, the billionaire who controls Liberty Media, will soon negotiate ownership of QVC, the cable shopping network. By Geraldine Fabrikant. [New York Times: Business] 11:05:18 AM    comment []

Liberty Media Triggers QVC Ownership Rights To Comcast Yesterday, Liberty Media triggered one of the exit rights it has governing its 42% stake in QVC. This indicates that Liberty Media may be interested in buying Comcast's 58% interest in QVC. For Liberty it is primarily a "valuation" issue [which is apparently to be done independently sometime later this year], for Comcast it is a very complex value/growth, tax, debt reduction trade-off issue. 9:15:59 AM    comment []