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Friday, August 22, 2003 |
There is a significant battle going on for control of the intellectual property surrounding the delivery of targeted television and internet advertising.
Ad firm 24/7 pushing for patent power. 24/7 Real Media wins another patent for delivering digital ads, giving it new authority over the online-ad serving market as it pursues patent licenses to improve shareholder value. [CNET News.com]
10:28:06 AM
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Monday, August 11, 2003 |
ABC recently launched it's "Search for the sexiest man in America" contest in conjunction with TV show All My Children [ http://amc.tcsinteractive.com/phase3/index.cfm ] . The contest is comparable to some of BSkyB's iTV programs in the UK. Consumers can use their cell phones to vote by sending a premium text message to the show. [This requires a subscription to premium text messaging plus a transaction charge $0.50 per message.]
This is something of a milestone. It is the first time in the USA that we have seen a linkage between a television program and the use of cellular telephone text messaging premium services.
3:10:26 PM
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Wednesday, August 06, 2003 |
This article is about the expansion of the bid-for-ad-placement concept from strictly the search domain to the general "web-site" browsing context.
If You Liked the Web Page, You'll Love the Ad. Online publishers are beginning to sense the possibilities of having Google or Overture serve ads to their audiences. By Bob Tedeschi. [New York Times: Technology]
1:33:18 PM
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Diller's InterActiveCorp reported solid second quarter results. On the conference call with Wall Street analysts Diller characterized his company this way: "The trinity of Amazon, eBay and Yahoo! has been expanded by one to include us." InterActiveCorp (formerly USA Interactive and which includes Expedia, Hotels.com, Match.com, Ticketmaster, HSN and is now acquiring LendingTree) had quarterly revenue of $1.5 billion [up 38% for the quarter] and generated ~$400 million in free cash flow.
8:47:20 AM
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Monday, July 21, 2003 |
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Tuesday, June 10, 2003 |
Yesterday at NCTA, Microsoft introduce Microsoft® TV Foundation Edition what they descirbe as "a new digital TV software platform designed to help cable operators get more value from on-demand and other digital TV services"
They simultaneously announced support (http://www.microsoft.com/tv/mstvIndustrySupportPR.mspx) for the platform from cable industry vendors Motorola, Inc., SeaChange, Concurrent Computer Corp., MetaTV Inc., Two Way TV Ltd. and Advanced Digital Broadcast Ltd.
They also announced a customer win (http://www.microsoft.com/tv/cablevisionselectsmspr.mspx) for the software platform with Televisa's Cablevision (CVC) subsidiary, one of Mexico City's largest cable MSO with ~450k subscribers announcing that they will adopt it.
3:10:46 PM
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Thursday, April 03, 2003 |
Wave Systems announced their earnings for Q4 2002 today. According to their press release [see exerpt below] they are looking for strategic partners.
"Steven Sprague, Wave's president and CEO, said, "In order to raise the additional capital required to fund Wave's operations, we have engaged an investment banking firm and are exploring a number of financing alternatives which include debt or equity financing (or a combination of both) or one or more commercial or strategic transactions."
"The personal computing industry is now committed to a historic transition to trusted computing. The most influential players -companies including Microsoft, Intel, Hewlett-Packard, AMD, National Semiconductor, Infineon and others - have publicly committed to a trusted PC environment secured by a hardware chip. Without a doubt, today's inherently insecure PC is morphing to tomorrow's secure and trusted PC which will offer a range of productive services for users. Wave's long commitment to hardware and services-secured trusted computing has made us influential in the evolution of this huge and evolving market opportunity."
1:48:21 PM
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Tuesday, March 18, 2003 |
A fight is brewing between a Coalition of so-called broadband "users" [comprised primarily of companies interested in access to broadband for Internet e-commerce] and the Cable industry. The link is to the Coalition's recent exparte filing with the FCC
12:20:30 PM
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Thursday, March 06, 2003 |
The basic principal is that clelbrities are traded on an exchange like stocks. Their value is influenced by player trading which in turn is influenced by, among other things, what the BBC broadcasts every Friday night at 10:30pm on BBC3. A very clever idea and apparently a sensation in the UK. Here's the link to the Celebdaq website: http://www.bbc.co.uk/celebdaq/index.shtml
10:23:43 AM
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Wednesday, March 05, 2003 |
An interesting summary of what Google is by a guy named Jason Kottke: "Google is not a search company." via Kevin Werbog's weblog. [Werblog]
10:48:40 AM
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Tuesday, March 04, 2003 |
Google announced today (http://www.google.com/press/pressrel/advertising.html) a "content-targeted advertising" service which proposes to replace general website ads with "relevant sponsored links" similar to those displayed in its own search engine, and in the search pages of its affiliates.
Here's how "content-targeted advertising" by Google appears to work:
- Google's proprietary classification engines identify "the meaning of a web page"
- Based on that, and presuming a 3-way arrangement between Advertisers - Google - Websites, Google then automatically serves "relevant" ads from its stable of participating advertisers
- Relevance to a website is [apparently] based on Google's classification scheme, and the order of relevant ads served is [apparently] based on Google-measured click-through response rates [now competing with Double-Click and others].
Here's a link to a Motley Fool article about this: Google's Banner Day. The search king moves into third-party advertising. [The Motley Fool] and another in Wired News: http://www.wired.com/news/business/0,1367,57900,00.html
4:04:09 PM
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Monday, March 03, 2003 |
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Tuesday, February 25, 2003 |
Consumer confidence dropped 15 points (~19%) in February 2003 from an index of 78.8 at the end of January (1985=100) to 64.4 now.
1:01:07 PM
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Monday, February 24, 2003 |
Nielsen has launched a 1.0 million plus "MegaPanel" research service in which internet users agree to let embedded Nielsen software track their on-line web use and e-commerce activity [in exchange for contest prizes, etc.]
Here's an article about it in InternetNews.com: http://www.internetnews.com/IAR/article.php/1587681
4:02:59 PM
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© Copyright 2003 Douglas L Ross.
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