Tuesday, March 04, 2003

Google and Targeted Advertising Google announced today (http://www.google.com/press/pressrel/advertising.html) a "content-targeted advertising" service which proposes to replace general website ads with "relevant sponsored links" similar to those displayed in its own search engine, and in the search pages of its affiliates.  Here's how "content-targeted advertising" by Google appears to work: Google's proprietary classification engines identify "the meaning of a web page" Based on that, and presuming a 3-way arrangement between Advertisers - Google - Websites, Google then automatically serves "relevant" ads from its stable of participating advertisers Relevance to a website is [apparently] based on Google's classification scheme, and the order of relevant ads served is [apparently] based on Google-measured click-through response rates [now competing with Double-Click and others]. Here's a link to a Motley Fool article about this: Google's Banner Day. The search king moves into third-party advertising. [The Motley Fool] and another in Wired News: http://www.wired.com/news/business/0,1367,57900,00.html 4:04:09 PM    comment []

Tablet PCs Planet PDA magazine says Tablet PCs will "revive the PC market?"  http://www.planetpdamag.com/content/030403rt.htm 2:55:43 PM    comment []

Apple Computer This is another example of a hardware guy getting into the services business. Apple gears up to sell music online. Not innovation, necessity [The Register] 2:17:45 PM    comment []

Hughes and AOL Part Company Reporting on the end of the strategic relationship between Hughes and AOL. LA Times (registration required) http://www.latimes.com/business/printedition/la-fi-aol4mar04,1,312976.story?coll=la%2Dheadlines%2Dpe%2Dbusiness WSJ (subscription required) http://online.wsj.com/article/0,,SB10467221763794400,00.html?mod=technology_main_whats_news 12:14:00 PM    comment []

NYT On The Liberty Comcast QVC Deal Liberty's Malone and Comcast Set to Weigh Future of QVC. John Malone, the billionaire who controls Liberty Media, will soon negotiate ownership of QVC, the cable shopping network. By Geraldine Fabrikant. [New York Times: Business] 11:05:18 AM    comment []