They claim that EchoStar IX [operating at the 121 degree West Longitude orbital location] will be the first commercial Ka-band spot-beam deployed over the United States. They are a little vague about what they are going to use the Ka-band capacity for suggesting that "the Ka-band portion of the satellite will be used to deliver future broadband initiatives for the company." The Ku-band FSS (fixed satellite services) transponders that will add capacity to EchoStar's current DISH Network DTH service. The satellite also has a C-band component that Loral will operate.
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