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Tuesday, August 26, 2003 |
In the slashdot article they reference this "Yahoo Blog" in Kroea's broadband market. http://kr.blog.yahoo.com/ With both MSN and AOL experimenting with blogs, some kind of Yahoo move was inevitable.
Yahoo Experimenting with Blogs?. Tee Emm writes "Sven Latham reports on his Yet Another Blog that Yahoo is (probably) experimenting with its blog services for its general users. The test bench ... [Slashdot]
1:08:38 PM
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Wednesday, August 06, 2003 |
This article is about the expansion of the bid-for-ad-placement concept from strictly the search domain to the general "web-site" browsing context.
If You Liked the Web Page, You'll Love the Ad. Online publishers are beginning to sense the possibilities of having Google or Overture serve ads to their audiences. By Bob Tedeschi. [New York Times: Technology]
1:33:18 PM
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Monday, July 21, 2003 |
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Thursday, April 03, 2003 |
Wave Systems announced their earnings for Q4 2002 today. According to their press release [see exerpt below] they are looking for strategic partners.
"Steven Sprague, Wave's president and CEO, said, "In order to raise the additional capital required to fund Wave's operations, we have engaged an investment banking firm and are exploring a number of financing alternatives which include debt or equity financing (or a combination of both) or one or more commercial or strategic transactions."
"The personal computing industry is now committed to a historic transition to trusted computing. The most influential players -companies including Microsoft, Intel, Hewlett-Packard, AMD, National Semiconductor, Infineon and others - have publicly committed to a trusted PC environment secured by a hardware chip. Without a doubt, today's inherently insecure PC is morphing to tomorrow's secure and trusted PC which will offer a range of productive services for users. Wave's long commitment to hardware and services-secured trusted computing has made us influential in the evolution of this huge and evolving market opportunity."
1:48:21 PM
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Thursday, March 06, 2003 |
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Tuesday, March 04, 2003 |
Google announced today (http://www.google.com/press/pressrel/advertising.html) a "content-targeted advertising" service which proposes to replace general website ads with "relevant sponsored links" similar to those displayed in its own search engine, and in the search pages of its affiliates.
Here's how "content-targeted advertising" by Google appears to work:
- Google's proprietary classification engines identify "the meaning of a web page"
- Based on that, and presuming a 3-way arrangement between Advertisers - Google - Websites, Google then automatically serves "relevant" ads from its stable of participating advertisers
- Relevance to a website is [apparently] based on Google's classification scheme, and the order of relevant ads served is [apparently] based on Google-measured click-through response rates [now competing with Double-Click and others].
Here's a link to a Motley Fool article about this: Google's Banner Day. The search king moves into third-party advertising. [The Motley Fool] and another in Wired News: http://www.wired.com/news/business/0,1367,57900,00.html
4:04:09 PM
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© Copyright 2003 Douglas L Ross.
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