Using the web to organize collective fundraising.

Sat, 09 Jul 2005 09:31:36 GMT

Via slashdot, an interesting new twist on the decentralization, mass innovation, social software them -- Fundable:

Fundable is a new service that lets groups of people pool money for various purposes in what are called "group actions." Similar to an online auction, a group action has its own page, describing how much money will be collected and what the money will do. No participant takes a risk: if the collection for a group action falls short of its target on deadline, all money is refunded.

Fundable's all-or-nothing approach to collecting money lets you participate in a group purchase or fundraiser without worrying about what other people will do. You will either get what you paid for or get your money back.

According to the slashdot article, Fundable has already succeeded in raising funds for OSS development.

Hmmm... I might use this to organize the next Gall Family Reunion. <grin>

Take a free ride or be nickeled and dimed--it's up to you.

Tue, 17 May 2005 09:32:53 GMT

Good article in the Sunday times on vendor's strategy of "shrouding" costs, aka to "nickel and dime": "Why That Doggie in the Window Costs a Lot More Than You Think". The article is based on the paper "Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets".

What I like about the article is the interaction among sophisticated consumers, myopic consumers, and vendors: sophisticated consumers are subsidized by the profit that vendors make from myopic consumers. For example, credit card companies offer no annual fee credit cards, which give sophisticated consumers free credit because myopic consumers foot the bill with late fees and interest charges.

It reminds me of a New York Times article from a couple of years ago: " It Adds Up (and Up, and Up)". The "Adds Up" article discusses how information services vendors break up costs into lots of small charges to make it difficult for consumers to see the Total Cost of Ownership.

The nice IT implication is that the TCO for a product or service will depend very much on whether the ITO is a sophisticated consumer or a myopic one.

Nicholas Gall: Economics

Using the web to organize collective fundraising.

Take a free ride or be nickeled and dimed--it's up to you.