WHO WEARS THE PANTS?
http://www.nytimes.com/2003/08/05/international/asia/05DIAP.html
I thought this was an interesting example of how foreign companies have adopted aggressive marketing to promote their products in the Chinese market and in doing so have successfully created a thriving market. This is just one example of many, however the emergence of the diaper industry in China has been an outstanding success. Not many industries can boast of annual sales increasing by 40%, and that is with a market of over $200 million per year. While diapers are still out of the reach of the average Chinese family, the success of this industry can be largely attributed to the increasing spending power of citizens in cities such as Shanghai, Beijing and Guangzhou.
5:25:43 PM 
|
|
