Updated: 7/8/2005; 9:35:26 PM.
Jonathan Price's PricePoints
Comments on web text, wherever I find it. I focus on text interacting with graphics, interface, navigation, and the whole object orientation of content management.
        

Friday, December 17, 2004

How to get yourself filtered out

At Email Universe, Christopher Knight points out that if you want to get past Microsoft Outlook’s two built-in spam filters (one for x-rated email, the other for all the rest of the junk mail), you must avoid using a list of words and phrases. http://emailuniverse.com/ezine-tips/?id=1221&;cat=resources

Want to test this out?  Send yourself an email with the bad words, and see what happens in Outlook 2003.

 To get your email dumped in the junk mail folder, get excited. Use at least one exclamation point!!!, or say you accept credit cards, or offer a money-back guarantee.  Free is definitely an alarm bell.  And using more than one dollar sign in a row is as bad as barking “order now!” or “Extra income.”  

 The To lines are dangerous, too.  If you address the recipient as a friend, or the public, at the domain, you will get banished. Ditto, if you say you yourself are in sales, or if you boast you are a success.

To be sure to be rejected for sexual content, mention the legal age of adulthood, such as 18 or 21, in the subject or body.  Mentioning adults or specifying that your product is for “adults only” will get you banned.  Of course, the very mention of sex in the subject or body will get you filtered, especially if you offer “free sex.” And don’t even think about going for an extra-extra-extra large row of kisses.  XXX is taboo.

You would think that a lot more trigger words might have made it onto the list of banned terms.  For instance, what has happened to Viagra, Rolex, and Penis?  And what about all those emails from Rumania, sent at 2 am?  Surely Microsoft could update its filter every time we send or receive, so that the scams and phishing expeditions get caught.  How many banks want my credit card information and bank account number, by email? 

For the complete list of words, see Microsoft Office Online:
http://office.microsoft.com/en-us/assistance/HA010450051033.aspx


11:53:02 PM    comment []

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